Custom Publishing encapsulates many different products, each aimed at reaching a different audience. Whether your publication is a B2B magazine, an internal newsletter, annual report or a newsstand consumer magazine, we guarantee that our crisp, must-read editorial content, professional design and high quality production/printing will make your publication a success.

Why Custom Publishing?

Customer Magazines 

• Are twice as popular as all other forms of direct marketing
• Are the most cost effective medium for relationship building
• Can increase brand loyalty by 43%
• Bring sales uplift of 8% on average for all brands that invest in them
• Generate a higher response than any other direct medium
• Are more cost effective for cross selling than direct mail or press advertising
  
  

Consumers

• Are more likely to open and read a customer magazine than any other marketing communication  
  
• Spend much longer reading customer magazines than any other marketing communication, specially advertising
  
• Are significantly more likely to pursue their readership of customer magazines than any other form of brand or product publication
  
• 85% of consumers would rather receive information about a company from a series of interestingly written articles instead of advertisements
  
• 74% of readers made or inquired about a purchase after being attracted by an article in a customer magazine
  
• An average of 60% of readers keep a customer magazine for future reference, regarding its contents as being of ongoing value
  

Sources: The UK Direct Marketing Association, The Association of Publishing Agencies, Billetts Media Auditing, The Branded Content Marketing Association, Ropers Public Affairs/Custom Publishing Survey, READIX/Custom Publishing Council Survey